Download Public Communication Campaigns Free PDF Books - Free PDF

Download Public Communication Campaigns Free PDF Books

SAGE

English - 393 pages - ISBN-10: 1412987709 - ISBN-13: 9781412987707

3/5 by 20 votes


In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

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Reviews

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Craig Ivan

This is one of the best books that I have read so far in my life. You won't be disappointed.

Ben Cunningham

Good book this is my3 time read it love

Craig Thompson

Enjoyed the whole book can't wait to read the whole series.

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